Illamasqua is make up brand newly carried by Sephora. And this atrocity of a promo picture is the best they could find as an introductory visual for the brand.The brand is supposed to capture the essence of Berlin in the 1920's.
Ahhh, the 20's, a decade that I totally adore.
I guess the deep crimson lips are representative of the time.
And I like the hot pink blush. A nice anachronism. Adds to the artistic flair of the line (I am partial to hot pink, after all)
But what's with the eyelashes that most closely resemble a hippies unwashed pit?
Not to knock on all the earthy types out there. But that type of hairy wilderness I can deal with when confined to the secrecy of a tree hugger's underarm. I do not wanted flaunted or batted at me in a promotional campaign.
Don't get me wrong, I love dramatic make up. I adore fake eyelashes. Not just the "natural type" either. I love huge fake eyelashes, particularly those that resemble feathers or anything surreal.
This is a bit much.
Even for me, or for RuPaul, this is....just yuck.
This type of advertisement is supposed to lure me. It's supposed to whisper "buy me", "take me home" ~ Instead this one says, "wash me", "trim me" then "run away"
No thanks.
Carry on.
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