I was reading an article recently in a schmanzy magazine where world renouned disgners were asked their favorites. Everything from favorite comfort food, favorite wall color to favorite soap.
The soap answers surprised me the most. There was no middle ground. Designers either favored the most absurdly priced bars to the simplest of all: Ivory Soap.
So many designers favored Ivory Soap! I asked myself why? and came to the conclusion that most of us associate Ivory soap and the like with the simple memories of childhood. While it may not be the most superb product in the market, nostalgia is what brings us back to basics.
The longing for simpler times, uncomplicated pleasures and confidence of a trusted, well made product.